03 Jan 2024 | News

Retail India News: ITC Sunfeast Farmlite Unveils 100 pc Paper Packaging for Digestive Biscuits

ITC Sunfeast Farmlite, the renowned range of wholesome biscuits from ITC Foods, has unveiled its latest offering – the Sunfeast Farmlite Digestive Biscuit Family Pack, featuring a groundbreaking 100 percent outer paper bag packaging. This innovative move positions the brand as a trailblazer in the biscuit category, emphasizing its commitment to sustainability and environmental responsibility.

Sunfeast Farmlite is the first brand in the industry to embrace 100 percent outer paper packaging. The design's ergonomics prioritize consumer-friendliness, visual appeal, and convenience. This packaging innovation aligns with the brand’s dedication to reducing plastic usage and encourages consumers to make sustainable choices in their everyday purchases.

Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, ITC Foods Division said, “We believe that we have to be not only agile, consumer focused and innovative, but also purpose driven. The launch of first-ever outer bag made from 100 percent paper is a significant step towards the brand’s commitment to promote sustainable packaging. Consumers too are increasingly becoming more conscious of responsible choices, and we are committed to providing them with products in packaging that are sustainable. This is an industry-first initiative and plans are underway to adopt this packaging for other biscuit products in due course of time.

This initiative aligns with ITC’s Sustainability 2.0 vision, reflecting the company's commitment to creating an effective circular economy for post-consumer packaging waste. Plans are underway to extend this eco-friendly packaging to other biscuit products in the future.

The Sunfeast Farmlite Digestive Family Pack with the new 100 percent outer paper bag packaging will initially be available on Flipkart with the 800g SKU and will soon be accessible on other e-commerce/quick commerce platforms and supermarkets.