ITC launches first millet cookies as part of Sunfeast Farmlite

Earlier this year, ITC launched a dedicated initiative ‘ITC Mission Millet’ powered by a strategic 3 pillar model that encompasses development of a 'good-for-you' product portfolio, implementation of sustainable farming systems as well as enhancing consumer awareness on the benefit of millets.

In line with the core purpose of ‘Help India Eat Better’, ITC Foods launched its first millet cookies as part of Sunfeast Farmlite. Millets are now seen by experts as foods of the future. They are not only climate-smart crops but a large body of scientific research recognises millet as superfood. Earlier this year, ITC launched a dedicated initiative ‘ITC Mission Millet’powered by a strategic 3 pillar model that encompasses development of a 'good-for-you' product portfolio, implementation of sustainable farming